There has never been as much choice and information available to both consumers and prospective hires. If your culture has not adapted to putting the experience of your employees and customers ahead of quarterly shareholder value, you will be left behind.
Our solutions for executives include evaluation and training on starting with purpose, getting the culture right, transforming outdated business development practices that used to work but no longer do, assessment-based guidance on putting effective teams together, the connection between diversity and profitability and how critical communications training is to making all of it work.
Consider that if the people in your organization don't find fulfillment in the organization's purpose, you're doing it wrong.
There is a reason why the national average employee engagement is 34%. Most people can't even recite the company mission (including a lot of executives), much less wake up excited to deliver on it.
People love doing meaningful work. Let us help you connect them to it.
It's critical for companies, and people themselves, to know how they operate and what drives them so they can put themselves in the best possible position to succeed. We recommend the use of assessments to gain an in-depth understanding of key employees' behavior types and their primary motivators.
Through our assessment partner, TTI Success Insights, we assert that we deliver the most actionable information for gaining cohesion and productivity out of a workforce.
Behavior type is the single most important element when putting together a cohesive team, even more so than specific skills and experience. Balancing those types is the key to building great teams. As an example, you wouldn't want to have three visionaries and a single person implementing all their ideas; ideally, a diverse team of people with their own strengths, such as a visionary, an implementer, a people person and a facilitator would make a much more effective team.
According to a Gallup report in 2018, 34% of all US workers are "actively engaged" meaning they are enthusiastic about and committed to their work and workplace, 13% are "actively disengaged" meaning they have a miserable experience at work and are toxic for other employees to be around. The remaining 53% are "not engaged" meaning they may be generally satisfied but they are not cognitively or emotionally connected to their work and workplace; they will usually show up and do the minimum required but will quickly leave their company for a slightly better offer.
According to that same report, organizations that are the best in engaging their employees, achieve earnings-per-share growth that is more than four times that of their competitors. Compared with business units in the bottom quartile, those in the top quartile of engagement realize substantially better customer engagement, higher productivity, better retention, fewer accidents, and 21% higher profitability. Engaged workers also report better health outcomes.
It's all about the people. When they are doing meaningful work with the resources they need in a psychologically safe environment, you can sit back and watch MAGIC happen.
If you're a business owner or executive, we assert that you likely have all or most of the elements in place to achieve this, yet there may be barriers hidden from your view preventing your organization from reaching it's potential. We partner with you to identify and remove those barriers.
The cornerstone tenets of most diversity and inclusion training are sensitivity and empathy. While we consider them to be crucial, we expand the conversation by coaching organizations on how to leverage the lucrative nature of having diverse teams.
We believe that a team constructed with a purposeful mix of cultural backgrounds, life experience, gender, and behavioral styles will have a higher quality of ideas and work product.
It's not merely our opinion that companies that make diversity a priority are considerably more profitable. A 2016 study from the Peterson Institute for International Economics as well as a 2018 report from McKinsey titled, "Delivering Through Diversity" make it clear.
The McKinsey report reveals not only the value of diversity but demonstrates "the penalty for opting out." It states, "Overall, companies in the bottom quartile for both gender and ethnic/ cultural diversity were 29% less likely to achieve above-average profitability than were all other companies in our data set. In short, not only were they not leading, they were lagging."
Through workshops and consulting around team architecture, we help organizations create a competitive advantage by prioritizing diversity.
Great communicators will tell you that there is no one-size-fits-all approach to communicating with people. Everyone is different. Among the most valuable insights that our assessments offer are effective ways to communicate with managers, co-workers, customers, vendors, etc. It also demonstrates ways of communication to avoid with certain types of people.
Taking that a step further, we've found that breakthroughs in communication happen when we get groups together in our workshops or team trainings and showcase the differences between each other. We find things like annoyance and withholding give way to understanding and trust.
If you once took pride in your organization's sales performance only to see your tried and true sales practices become ineffective and obsolete, you are not alone.
Seemingly overnight, everything changed. Where once the customer largely relied on the salesperson for information on a product or service they were considering, that is just no longer the case. According to Forrester Research, the average consumer has made 90% of their decision before they even engage with a salesperson for the product or service they're interested in.
The solution that we endorse and help you implement is a shift from Outbound Selling to Inbound Marketing and Selling.
The good news is that it's considerably cheaper and much more effective. When IBM made this shift in 2012, it increased their sales by 400%. The bad news is that it's going to take some work on the front-end, a fundamental shift in how you relate to your prospective customers and the salespeople that used to rule the roost are going to have to adapt or move on. The days of cold-calling and prospecting are over.
Through choice and information, the balance of power has shifted away from the seller to the buyer. To thrive in this new reality, it works to educate and provide value to the consumer, through which they discover the obvious expert provider they need: you. The intent is to demonstrate your expertise, and those who need your services/product will know about you before you know about them.
This is personal to us as we've already been through this evolution as an organization. Some spaces we would need to go through would include: making an honest evaluation of what's working and what's not, creating goals and timelines around implementation and rollout, appraise staff and decide who can contribute to the new direction and who might impede progress, decide if you have the necessary talent in-house or if you need to add to your team as well as deciding if additional resources are needed to implement the new approach.